FORUM TO ADVANCE THE MOBILE EXPERIENCE™ (FAME™)
The Forum to Advance the Mobile Experience™ (FAME™) is a member advocacy group and strategic authority leadership initiative to accelerate marketing programs and research around advancing the wireless user experience.
CMO Council to launch global study on mobile relationship marketing with Mobile Marketing Association."Engage at Every Stage" Initiative to Examine How Companies Can Improve Customer Loyalty, Listening and Value with Expanded Mobile Interaction Learn more »
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CUSTOMER
EXPERIENCE BOARD Bringing together marketers from leading service provider organizations to promote best practice adoption. more »
REINVENT MOBILE Learn about compelling new ideas, thoughts, approaches, trends and technologies in mobile computing by joining this exciting new community. more »take the survey » |
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CMO Council releases first benchmark of the Customer Experience Board: Findings indicating that competitive crunch and convergence in communications marketplace is fueling increased customer churn, and testing customer loyalty download »
Track the Yack The Track the Yack voice of customer (VOC) study gathers nearly 10,000 distinct sentiments based on some 4,000 online conversations between mobile PC users to analyze the preferences of today's diverse digital user base worldwide.
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Mobile Marketing: Achieving Competitive Advantage through Wireless Technology by Alex Michael, Ben Salter more »
The Mobile Revolution by Dan Steinbock more »
Wireless Foresight: Scenarios of the Mobile World in 2015 by Bo Karlson, Aurelian Bria, Jonas Lind, Peter Lonnqvist, Cristian Norlin more » |
If you’re a marketing professional in the mobile category and would like to join FAME as a member, fill out our registration form.
learn more » become a member »
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