FAME Participation

FAME engages executives from wireless carriers, handset vendors, mobile application vendors, content providers, software/game vendors, and OS and middleware players with a key stake in accelerating the growth and adoption of value-added applications services. Current advisory board members of FAME include active mobile companies in the CMO Council such as ARM, Alcatel, Autodesk Location Services, BT, Digicel, GSMA, Good Technologies, Google, Intel, Lucent, Nokia, Nortel, Openwave, palmOne, QUALCOMM, Sybase Corporation, Symbian, T-Mobile, Virgin Mobile, Visto Corporation, Vonage, Yahoo!, and many others.

Initial membership is free. Program sponsorship is also available for specific research initiatives and marketing benefits and programs. Click here to register as a member or sponsor candidate.

Objectives and Activities

FAME is an extension of many highly successful thought leadership programs conducted by the CMO Council to date. Critical stakeholders in FAME will team with the CMO Council to:

• Evangelize the use of new mobile applications among consumers and the press
• Work with software and hardware vendors to improve the usability of these new services by pooling resources for key consumer research
• Demonstrate thought leadership on issues around privacy; mobile user experience; techniques to drive user adoption and retention
• Facilitate market understanding of the opportunities and challenges of new wireless applications such as opt-in advertising, health monitoring, and streaming video and audio