FAME: Forum to Advance the Mobile Experience
FAME: Forum to Advance the Mobile Experience CMO Council

About Fame

The Forum to Advance the Mobile Experience™(FAME™) is a member advocacy group and strategic authority leadership initiative to accelerate marketing programs and research around advancing the wireless user experience. Formed by the CMO Council, FAME promotes the adoption of wireless applications in the best interests of industry players. FAME brings together influential senior marketing leaders from top mobile technology companies that will join in the pursuit of innovations and best practices tailored towards the advancement of end user wireless applications.

FAME Participation

FAME engages executives from wireless carriers, handset vendors, mobile application vendors, content providers, software/game vendors, and OS and middleware players with a key stake in accelerating the growth and adoption of value-added applications services. Current advisory board members of FAME include active mobile companies in the CMO Council such as ARM, Alcatel, Autodesk Location Services, BT, Digicel, GSMA, Good Technologies, Google, Intel, Lucent, Nokia, Nortel, Openwave, palmOne, QUALCOMM, Sybase Corporation, Symbian, T-Mobile, Virgin Mobile, Visto Corporation, Vonage, Yahoo!, and many others.

Initial membership is free. Program sponsorship is also available for specific research initiatives and marketing benefits and programs. Register as a member or sponsor candidate »

Objectives and Activities

FAME is an extension of many highly successful thought leadership programs conducted by the CMO Council to date. Critical stakeholders in FAME will team with the CMO Council to:

  • Evangelize the use of new mobile applications among consumers and the press
  • Work with software and hardware vendors to improve the usability of these new services by pooling resources for key consumer research
  • Demonstrate thought leadership on issues around privacy; mobile user experience; techniques to drive user adoption and retention
  • Facilitate market understanding of the opportunities and challenges of new wireless applications such as opt-in advertising, health monitoring, and streaming video and audio
If you’re a marketing professional in the mobile category and would like to join FAME as a member, fill out our registration form.

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