| ||||
|
Ehtisham Rabbani VP, Product Strategy & Marketing, LG Electronics MobileComm U.S.A.
With over 20 years of global brand management and leadership experience, Rabbani is helping foster LG’s position at the top of the U.S. CDMA market and extend the company’s presence in the GSM space. Rabbani’s marketing track record spans a wide range of industries including consumer goods, electronic entertainment and healthcare. Rabbani began his career at Procter & Gamble where he spent 12 years in multiple marketing positioning managing top brands such as Charmin, Bounty, Pampers, Always, Luvs and Tide. Most recently, Rabbani led marketing and brand development departments at Mars, Inc., and Activision, delivering record sales volume and profit for brands under his purview. Rabbani received a bachelor’s of science degree in Computer Science from the University of Iowa and Master of Business Administration from The Anderson School at UCLA.
| |||
| ||||
| Home | Membership | © 2010 CMO Council All Rights Reserved | ||||
Ehtisham Rabbani joined the LG family as vice president of product strategy and marketing for LG Electronics MobileComm U.S.A., Inc. in 2007. Rabbani has responsibility for the overall mobile phone brand strategy. He leads the consumer and trade marketing, consumer understanding, upstream product development and product strategy teams. Rabbani also serves as a corporate spokesperson.
