COVER JACKET

Today, mobile communication is moving "from the business of ears to the business of eyes." "The Mobile Revolution" is the first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content). The book tells the story of these services in the pioneering markets of Europe, the United States and Asia-Pacific.

The book is about the impact of mobility in consumer and business markets, and across all industries. It is about marketing innovation that has been brought about by developments in mobile technologies. The focus is on the transformation of mobile markets, mobile consumer services and business services, as well as strategy.

The book is unique in that it is supported by in-depth interviews with some 80 leading executives and trendsetters, representing the world's leading mobile vendors, operators, IT enablers, publishers, media concerns, entertainment conglomerates, music & record companies and publishers, ad agency networks, as well as mobile developers and many other major corporations and pioneering enterprises.

The inside stories illustrate pioneer successes (and in some cases failures) in the massive worldwide transition from voice to data.

"The Mobile Revolution" tells the story of the making of mobile markets and services worldwide. It explores the 'mobilization' that is transforming how we live, work and play.

PRAISE & REVIEWS

• "Essential reading for anybody who wants to understand how mobility and mobile technology is transforming the way we live and function."
  - Anssi Vanjoki, Executive Vice President, VP&GM Multimedia, Nokia
• "A comprehensive account of the market and service evolution of mobile communications. illustrated with real-world experiences of mobile players."
  - Thomas Geitner, Chief Technology Officer, Vodafone Group Plc
• "A comprehensive and authoritative summary of the new era of mobile communication."
  - Sean Maloney, Executive Vice President, GM Mobility Group, Intel Corporation
• "An exciting exploration of what's turning out to be the most transformative technology of the twentyfirst century. Less a tale of tech than a story of our own evolution, and the near-supernatural new things we can do. A mind-bending read."
  - Geoffrey Frost, Chief Marketing Officer, Motorola Inc
• "Combines the evolution of the global mobile ecosystem with strategic and tactical insights. A book all those involved in today's content businesses would benefit from reading."
  - Pete Downton, Director of Business Development & Strategic Partnership, Warner Music International
• "Understanding the technology that enables more mobile products and services to exist is only a small part of the mobile revolution. But as The Mobile Revolution points out, what really matters is understanding people's ever-changing demands and expectations."
  - Dave McCaughan, Executive Vice President, Director of Strategic Planning, McCannErickson, Japan
• "Exciting insights into the future of mobile; all in a global context. A fundamental resource for anyone interested in the next stage of communications evolution."
  - Barry Peters, Director, Emerging Media & Relationship Marketing, Carat Interactive
• "Along with our story at SK Telecom, The Mobile Revolution contains others that will be very interesting for people interested in learning more about the telecommunications industry."
  - Sung Min Ha, Senior Vice President and CFO, SK Telecom
• "Dan Steinbock has written a monumental and comprehensive history and textbook for the wireless industry. It's a treasure for wireless players, from neophytes to pioneers."
  - Martin Cooper, Chairman, ArrayComm, Inc
• "Diligently plots the pioneering days when content met technology and in so doing explains how a new market was born. This is a comprehensive overview of that market and a critical read for anyone interested in the technology or content of the mobile space."
  - Jonathan Channon, Senior Vice President, EMI Music Publishing

ABOUT THE AUTHOR
FAME Spokesperson Dan Steinbock

"The Mobile Revolution" is authored by Mr. Dan Steinbock, the Finnish born, U.S. based author of "The Nokia Revolution." Specialized in strategy and globalization, he is an expert on marketing innovation in mobility. Mr. Steinbock has consulted for international organizations, multinationals and mobile industry leaders.

In the United States, he has been interviewed by newspapers ( Los Angeles Times, Newsweek, Wall Street Journal), wire services (AP, Reuters, UPI), media (ABC, Bloomberg Television, CNBC, CNET, CNNfn), investment journals ( Individual Investor’s Daily, Institutional Investors Magazine ), and trade publications. His articles have been published by European Business Forum, Telecommunications Policy, INFO, International Journal of Media Management, and Georgetown Journal of International Affairs.

Dr. Steinbock serves as an affiliate researcher at the Columbia Institute for Tele-Information (Columbia Graduate School of Business) and is a visiting professor at the Helsinki School of Economics. He is a Fulbright scholar, and currently the director of the New York City office of Finland’s prestigious Academy of Sciences. He spends his remaining time in Asia-Pacific.

In addition to The Mobile Revolution (Kogan Page, 2005), his recent works include Competition for the Mobile Internet (2003), Wireless Horizon (2002), The Nokia Revolution (2001). His recent articles include “How Marketers Can Exploit New Mobile Services,” Admap, July/August 2005; “Mobile Service Revolution: CNN Effect Goes Mobile,” Georgetown Journal of International Affairs, Summer/Fall 2005. His columns and features have been published in Europe, the United States, Hong Kong/China, India, Africa and the Middle East.