FAME::Forum to Advance the Mobile Experience

	AUTHORITY LEADERSHIP PROGRAMS UNDERWAY


	FAME is undertaking a number of strategic research and authority leadership initiatives designed to generate insight, build awareness, and track directions in the mobile user experience. Through a variety of underwritten activities, FAME will deliver critical market data, reports, webcasts, and regional events to promote the advancement of marketing in the mobile industry. This is a chance for leaders in the wireless market to voice their concerns, launch new programs, and be associated with key new market directions. FAME authority leadership programs that are already in the planning or execution phase include: The Remote Revolution Mobile Workforce Survey The results from this existing study will be ready in August. Get in the Groove with Those on the Move This will look at mobile trends, issues, and obstacles at a consumer level. Beefs and Beliefs Over the next couple of months, we will be conducting an audit of top wireless and business media that are a part of our FAME Editorial Insight Council. We will be polling them on issues that are the biggest challenge areas and obstacles to the user experience and mainstream adoption. Mobile Operational Innovation This program will delve into the different challenges to enterprise mobile adoption and best practices for optimum service uptake and operational efficiencies. Leaders and Laggards in Mobile Enterprise Transformation A vertical market scan of industries that are leading the charge towards mobility and those that are lagging. Tap the Next Great App A survey of the mobile ecosystem for the next great application that will drive more mainstream adoption in the enterprise and consumer levels. SIM on a Whim Looks at the versatility, security, and convenience of Subscriber Identity Modules (SIMs) as they improve the user experience, migration, and interoperability. Mobile Services Audit and Assessment The development of best marketing practices for driving market demand for mobile services.Beyond the technology, what is the formula for promotion, price, positioning? If your company is interested in engaging in and sponsoring original research and authority leadership initiatives, please contact bregan@globalfluency.com.



	FAME Spokesperson Dan Steinbock is Affiliate Researcher at Columbia Institute for Tele-Information (CITI), Visiting Professor at Helsinki School of Economics (International Business Department), and the Director of the New York office of Finland's Academy of Sciences. He spends much of his time lecturing worldwide. >>Dan Steinbock Bio >>"The Mobile Revolution"