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Programs: Global Mobile Mindset

Consumers around the world today are merging and converging as they adopt wireless technologies to communicate in ways that go well beyond the traditional phone. From the smallest towns in China to historic metropolises of Europe and across the emerging mega cities in the Middle East, the urge to be connected in business and in life is driving unprecedented adoption of mobile device usage and in the process spurring advancements in mobile technologies that are reshaping the way we seek out and consume entertainment, engage in shopping, gaming, reading, and staying connected, and ensure our safety in an unsafe world.

FAME teamed with Global Market Insite (GMI, www.gmi-mr.com ) to conduct the Global Mobile Mindset Audit, a deep drilldown into the consumer mindset that tapped the motivations, aspirations, inclinations and frustrations around the mobile revolution and how we use its tools and technologies. This unique research effort cultivated definitional, psychographic data to address the driving factors behind life on the go.

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