FAME: Forum to Advance the Mobile Experience
Forum to Advance the Mobile Experience CMO Council
FORUM TO ADVANCE THE MOBILE EXPERIENCE™ (FAME™)
The Forum to Advance the Mobile Experience™ (FAME™) is a member advocacy group and strategic authority leadership initiative to accelerate marketing programs and research around advancing the wireless user experience.
MOBILE RELATIONSHIP MARKETING
CMO Council to launch global study on mobile relationship marketing with Mobile Marketing Association."Engage at Every Stage" Initiative to Examine How Companies Can Improve Customer Loyalty, Listening and Value with Expanded Mobile Interaction Learn more »
Engage At Every Stage

PROGRAMS
Customer Experience Board
CUSTOMER
EXPERIENCE BOARD

Bringing together marketers from leading service provider organizations to promote best practice adoption. more »
Reinvent Mobile
REINVENT MOBILE
Learn about compelling new ideas, thoughts, approaches, trends and technologies in mobile computing by joining this exciting new community. more »
take the survey »
 
REPORTS
Customer Experience Board CMO Council releases first benchmark of the Customer Experience Board:
Findings indicating that competitive crunch and convergence in communications marketplace is fueling increased customer churn, and testing customer loyalty download »
Global Mobile Mindset Track the Yack
The Track the Yack voice of customer (VOC) study gathers nearly 10,000 distinct sentiments based on some 4,000 online conversations between mobile PC users to analyze the preferences of today's diverse digital user base worldwide.
 
BOOKS
Mobile Marketing Mobile Marketing: Achieving Competitive Advantage through Wireless Technology by Alex Michael, Ben Salter more »
The Mobile Revolution The Mobile Revolution by Dan Steinbock more »

Wireless Foresight Wireless Foresight: Scenarios of the Mobile World in 2015 by Bo Karlson, Aurelian Bria, Jonas Lind, Peter Lonnqvist, Cristian Norlin more »
JOIN FAME
If you’re a marketing professional in the mobile category and would like to join FAME as a member, fill out our registration form.

learn more »    become a member »
  Track the Yack
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