News

08.14.09 Telcos Spend Much, But Are They Spending Smart?
A group called the CMO Council has the same feeling, and they've backed it up with an 80-page study. The report notes that the companies within the $4 trillion telecommunications industry are under great stress-companies that used to concentrate on doing one thing well-such as voice calls on a cellular network-now have to provide data services, broadband connectivity, multimedia messaging, FM radio reception, and so on.   More »

08.12.09 Gartner: Global smartphone sales hit 40M in 2Q09
New handset sales data from Gartner reveals that smartphones continued to outperform the overall mobile devices market in 2Q09, and were a key factor in consumers upgrading devices. According to Gartner figures, worldwide mobile phone sales totalled 286.1 million units in Q209, a 6.1 percent decline over the year earlier quarter, but smartphone sales rose 27 percent over the same period, surpassing 40 million units for the first time (40.96 million).   More »

08.03.09 Service Lags In Telcos Lead to Customer Defections
Traditional telecommunications companies are facing increasing pressure from a variety of directions. These companies are being challenged to provide innovative offerings (to compete with those from mobile device providers) or fend off price challenges from upstart providers   More »

08.03.09 Are marketing billions being wasted?
Chief marketing officers at telecom service providers are raising some red flags where their customer retention efforts are concerned. In a survey of telco, cable, wireless and broadband marketing officers by the CMO Council and the Customer Experience Board, the CMOs admitted their companies are struggling to improve customer retention processes and systems   More »

08.03.09 CMOs Want More Voice
Chief marketing officers (CMOs) in the wireless industry know all too well the connection between service quality and marketing, and a recent study shows one of the biggest sources of customer pain – across several industries – relates to unmet needs and expectations.   More »

08.03.09 Social Media Changing Customer Expectations
Meeting radically changing customer expectations is a massive and snowballing challenge for established players in the global communications industry, confirms a new study from the CMO Council and its Customer Experience Board.   More »

08.03.09 Are companies throwing marketing dollars out the window?
Yes, they are. And it’s not just telephone and wireless companies who are doing it. It’s what I call being “pennywise and billions foolish.” The article might as well have been called, “It’s Not Rocket Service: You’re Wasting Your Marketing Dollars.”   More »

08.03.09 Highlighting Critical Need For Improved Customer Retention and Handling to Staunch Defections
Competitive crunch and convergence in communications marketplace fueling increased customer churn, testing loyalty   More »

06.04.09 How to keep regulators from policing mobile marketing
What is it going to take to make sure that the mobile industry has good privacy systems in place?   More »

05.07.09 Apple iPhone is enabler for mobile advertising
The iPhone and other smartphones that are following in its footsteps are really helping shape the mobile advertising landscape.   More »

02.01.09 The Future for Mobile Advertising in 2009
Mobile advertising remains one of the most exciting developments in the mobile market today and one which opens the door for marketers to target their customers and prospects more directly through an entirely new channel.  More »

01.06.09 Reinvent Mobile Conducts Milestone "Track the Yack" Audit; Eavesdrops on Thousands of Online User Conversations
Part of a Reinvent Mobile campaign launched by FAME and Phoenix Technologies, the monitoring of virtual chatter and digital discourse in blogs, forums and review web sites by Fractal Analytics has produced some clear and apparent needs among Internet actives using mobile computers.   More »

01.06.09 Reinvent Mobile Conducts Milestone "Track the Yack" Audit; Eavesdrops on Thousands of Online User Conversations
Part of a Reinvent Mobile campaign launched by FAME and Phoenix Technologies, the monitoring of virtual chatter and digital discourse in blogs, forums and review web sites by Fractal Analytics has produced some clear and apparent needs among Internet actives using mobile computers.   More »

12.15.08 SWOT Analysis of Mobile Marketing for 2009
Mobile service providers must not hibernate, ad agencies must open their minds, carriers must collaborate, publishers must make their inventory mobile, retailers must launch mobile commerce s ites and advertisers must not throw baby out with the bathwater. Here is a quick analysis of mobile marketing’s strengths, weaknesses, opportunities and threats for 2009.   More »

11.19.08 HP Unveils First Multi-Touch Laptop for Consumers
The HP TouchSmart tx2 Notebook PC uses multi-touch technology, enabling people to manipulate their applications, videos, music and photos by using either a stylus or multiple fingers. Since the laptop recognizes input from more than one finger at a time, users can use multiple gestures, such as flicking, pinching and rotating.   More »

11.19.08 Majority of Mobile Users Would View Ads to Get Bill Discount
Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR.  More »

11.11.08 Groundbreaking Industry/User Co-Innovation Campaign Launches Around Mobile Computing
Reinvent Mobile initiative to give millions of mobile computer users more way in what technologies and designs come to market.   More »

11.07.08 Left in the Dark: How Search Fails at Mobile Local
Until our industry finds a scalable solution to improving the quality and relevance of the base listings, local mobile search will not live up to its promise.   More »

10.16.08 Neilsen Study: Increased Wireless Penetration Means Carriers Need to Woo Customers
As wireless penetration increases, the number of new wireless customers available continues to decrease, according to a study by Nielsen.   More »

Events

Summit at Stanford
July 28 - 30, 2009
Stanford University, CA
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Wireless China Industry Summit
September 2 - 3, 2009
Beijing, China
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Mobile Marketing Forum Europe
September 9 - 10, 2009
Berlin, Germany
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Prepaid Mobile 2009
September 21 - 24, 2009
Lisbon, Portugal
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CTIA Wireless IT and Entertainment 2009
Octover 6 - 9, 2009
San Diego, CA
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Mobile Asia Congress
November 18 - 19
Hong Kong
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