Are you a member of the wireless technology revolution?

Consumers around the world today are merging and converging as they adopt wireless technologies to communicate in ways that go well beyond the traditional phone. From the smallest towns in China to historic metropolises of Europe and across the emerging mega cities in the Middle East, the urge to be connected in business and in life is driving unprecedented adoption of mobile device usage and in the process spurring advancements in mobile technologies that are reshaping the way we seek out and consume entertainment, engage in shopping, gaming, reading, and staying connected, and ensure our safety in an unsafe world.

FAME is teaming with Global Market Insite (GMI, www.gmi-mr.com ) to launch the Global Mobile Mindset Audit, a deep drilldown into the consumer mindset that will tap the motivations, aspirations, inclinations and frustrations around the mobile revolution and how we use its tools and technologies.

What are your greatest frustrations with wireless service? What about with your mobile device? Are you accessing satellite television to make the commute faster? How many programs to you subscribe to? Do you use your device to shop using secure wireless transfer technologies? What services do you pay for on a monthly basis: text messaging, music downloading, social networking, SMS…The Global Mobile Mindset initiative is a unique research effort to cultivate definitional, psychographic data to address the driving factors behind life on the go, whether you’re shopping in Tokyo’s Roppongi District, coordinating the shipment of client materials while flying from Chicago to Los Angeles, or taking the underground to university in London.

Leveraging GMI’s panel of nearly 6 million consumers in 200 countries around the world, FAME will launch the Get to Know Those on the Go Survey, designed to be the most comprehensive look yet at mobile lifestyles and lifecycles. Get to KnowThose in the Go will capture market intelligence holding significant potential value in the design, delivery and support of next generation mobile devices, applications and services. The survey will provide a true cross-cultural perspective on the Global Mobile Mindset across regional, demographic, psychographic and ethnographic markets, delivering data that that should reveal and identify issues, concerns, drivers, motivators and experiences impacting and influencing mobile user adoption, satisfaction, and comfort and purchase intent.

Some of the key investigative areas the Survey will cover in-depth:

• Global mobile lifestyle demands, drivers and disconnects
• Degree of dependency on wireless digital devices and services in personal and professional lives
• Variations in usage across consumer segments and geographies
• Mobile service frustrations, failures, faults, fixations and fuzziness
• Online versus offline consideration, validation and purchasing dynamics
• Factors influencing adoption, retention and the use of mobile services
• Emotional attachment and affinity with leading mobile brands
• Rating and ranking of mobile experiences worldwide