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GLOBAL MOBILE MINDSET INITIATIVE
 

The Findings Are In!

The Global Mobile Mindset Audit is the most comprehensive research effort ever undertaken to understand the needs, intentions and issues surrounding the purchase and use of mobile technology and services worldwide. Conducted by the CMO Council’s Forum to Advance the Mobile Experience (FAME) and powered by Global Market Insite, Inc. (GMI), the audit surveyed nearly 15,000 consumers in 37 countries.

If you wish to access an executive summary of early findings, along with other content from the study, or source the final report in early March, please fill out the registration information below. You will then be taken to the content download page.

   
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Global Mobile Mindset
"The Global Mobile Mindset" is an annual syndicated research program that will tap into the insights of 5.7 million consumers in over 200 countries. This research initiative will mark the most comprehensive cultivation of dynamic market feedback to deliver quantitative insights and perspectives on the mobile lifecycle experience.
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