Strategic research and authority leadship initiatives championed by FAME are designed to generate insight, build awareness and track directions in the mobile user experience. The programs listed below are all designed to deliver critical market data, reports, webcasts and regional events to promote the advancement of marketing in the mobile industry. These forums, studies and initiative provide leaders in the wireless market to define, mold, and direct the future of mobility. From new product launches to consumer insight and trends, FAME will continue to work with members, partners and associations to remain at the forefront of mobile horizon.

Current programs:

• THE GLOBAL MOBILE MINDSET INITITATIVE
  The Global Mobile Mindset will serve as the first and most ambitious annual, comprehensive audit of the mobile mindset and lifecycle. FAME will tap into the insights from a panel of 5.7 million consumers in 200 countries, including leading and developing nations, thanks to GMI, a leader in global research and market intellegence. Read more>>

• GROOVE WITH THOSE ON THE MOVE
  FAME will partner with Small World Labs, a global leader in social network software, to create, build and populate a diverse and interactive commuity representing all parties involved in the mobile user experience. This forum will join consumers with service providers, users with device manufacturers. Join in the conversation about how life is experienced on the move.
  Get Involved >>

• McGruff The Crime Dog “TAKE A BITE OUT OF CYBER CRIME” Campaign
  McGruff the Crime Dog®, the National Crime Prevention Council (NCPC), the Forum to Advance the Mobile Experience (FAME), and the Chief Marketing Office Council (CMO Council) have joined together to “Take a Bite Out of Cyber Crime.” The campaign is empowering and rallying millions of computer and digital device users in the battle against the continually growing plague of computer viruses, worms, spam, spyware, phishing, identity theft and online predators. Read More>>

• THE REMOTE REVOLUTION MOBILE WORKFORCE SURVEY
  In partnership with the CMO Council, FAME, the BPM Forum, and Avaya, The Remote Revolution study shed new light on business and IT challenges affecting the performance of mobile workers and their companies...and the steps they are taking to improve productivity and connectivity. With the number of mobile workers expected to reach more than 878 million globally by 2009 according to industry analysts at IDC, many companies are seeking cost-effective strategies to consistently extend the functionality, security and reliability beyond the office at the same time allowing manageability for the IT department. More than 400 enterprise executives and managers were surveyed to better understand uptime issues, implications and imperatives in the mobile workforce. Read more>>

• TARGETING WITH TEXTING
  According to professionals across a wide range of industries, text messaging has blossomed into a critical mechanism for enterprises and organizations as a means of instant, effective and affordable messaging alerts. To explore this subject in greater detail, Clickatell and the CMO Council launched a thought leadership initiative, Targeting with Texting: The Value of Just-in-Time Mobile Messaging, to bring greater clarity to the drivers, issues and opportunities with text messaging in the organization. Sponsored by Clickatell, the premier global mobile message carrier, and conducted by the CMO Council and FAME, the study examines how mobile messaging services are being embraced to drive new targeted alert initiatives. Download report (PDF) >>

If there is a topic you or your company would like explored through future FAME initiatives, or if your company would like to become a partner for any FAME undertaking and stake claim as an authority leader in the future of mobility, contact Brian Regan (bregan@globalfluency.com) for more information.