Resources
PRESS RELEASES
August 2010 CMO Council Teams with Planet Oi’ To Benchmark The Power of Mobile Relationship Marketing
New Research and Mobile Marketing Pilot Programs Planned with Leading Consumer Brands and Loyalty & Rewards Program Operators
Read more»
REPORTS AND STUDIES
New: Customer Experience Board Report on Tech Support Stress.
Today’s digitally dependent consumers are increasingly overwhelmed and upset with technical glitches and problems in their daily lives. The source of their pain: frustrating, complex computers and devices, technical failures, viral infections, and long waits to resolve support issues that disrupt the flow of their work and personal lives. While the threats and complications with computers are on the rise, customer technical support has not kept pace to address the needs of a growing population of computer users that are highly dependent upon their device as part of their daily lives. The industry study – Combating Computer Stress Syndrome: Barriers and Best Practices in Tech Support, analyzes the results of a poll of more than 1,000 consumers in North America on the forces and factors at work with the different approaches to solving an expanding set of computer complexities. The report captures quantitative data on the experiences and attitudes of consumers as well as a snapshot of intimate conversations on challenges and best practices with support-related executives at popular communications service providers and computer device manufacturers. Download report »
REPORTS AND STUDIES
New: Customer Experience Board Report on Tech Support Stress.
Today’s digitally dependent consumers are increasingly overwhelmed and upset with technical glitches and problems in their daily lives. The source of their pain: frustrating, complex computers and devices, technical failures, viral infections, and long waits to resolve support issues that disrupt the flow of their work and personal lives. While the threats and complications with computers are on the rise, customer technical support has not kept pace to address the needs of a growing population of computer users that are highly dependent upon their device as part of their daily lives. The industry study – Combating Computer Stress Syndrome: Barriers and Best Practices in Tech Support, analyzes the results of a poll of more than 1,000 consumers in North America on the forces and factors at work with the different approaches to solving an expanding set of computer complexities. The report captures quantitative data on the experiences and attitudes of consumers as well as a snapshot of intimate conversations on challenges and best practices with support-related executives at popular communications service providers and computer device manufacturers. Download report »
Track the Yack
The Track the Yack voice of customer (VOC) study, part of the CMO Council's Reinvent Mobile campaign, gathers nearly 10,000 distinct sentiments based on some 4,000 online conversations between mobile PC users to analyze the preferences of today's diverse digital user base worldwide. Analysis of the consumer-generated conversations examines user perceptions, preferences, satisfaction levels and experiences surrounding leading mobile models and brands. Download study findings »
Targeting with Texting
According to professionals across a wide range of industries, text messaging has blossomed into a critical mechanism for enterprises and organizations as a means of instant, effective and affordable alerts. Text messaging, the practice of sending short messages to mobile devices, is enabling enterprises and governments to instantly send urgent alerts and notifications to support customer service, marketing, emergency management, and internal communication. And most companies expect to increase their usage of Short Message Service (SMS) in the coming year due to the immediacy, reach, mobility, and affordability that the medium offers. Download report »
Remote Revolution
As the world's mobile and remote workforce expands rapidly, to an anticipated 878 million by the end of this decade, companies are increasingly grappling with tough questions about how to best support, secure and empower their workers. Employee expectations are rising for ubiquitous real-time access to messaging and data, and 24/7 support for the devices and applications that can help deliver it. Each new mobile worker represents not an incremental impact on security and support requirements, but a multiplier effect, since the average worker uses multiple devices, each carrying multiple new applications accessing the corporate network. The demands of IT support and security for mobile workers is on a growth curve that threatens to rapidly overwhelm businesses, becoming a serious business performance issue for companies of all sizes. Download report »
The Global Mobile Mindset
The Global Mobile Mindset Audit is the most comprehensive research effort ever undertaken to understand the needs, intentions and issues surrounding the purchase and use of mobile technology and services worldwide. Conducted by the CMO Council's Forum to Advance the Mobile Experience (FAME) and powered by Global Market Insite, Inc. (GMI), the audit surveyed nearly 15,000 consumers in 37 countries. Download report »
WHITE PAPERS
Jun 2010 Can Wireless LAN Denial of Service Attacks Be Prevented?
By Motorola
Jun 2010 Durable Smart Devices for Mobile Field Forces: Selection and Evaluation Criteria
By Motorola
Jun 2010 Measuring the Success of Your Mobile Strategy
By Webtrends
May 2010 Marketing and Mobile: Prove Your Success
By Webtrends
Jun 2009 How Virgin Mobile USA Used an Online Community to Connect with the Ever Changing Consumer
By Vision Critical
Nov 2008 The Glittering allure of the Mobile Society
An SMLXL White Paper. Allan Moore
May 2010 Mobile and the 7th Mass Media: An evolving Story.
An SMLXL White Paper
ARTICLES
08/20/2010 Faster HSPA smartphones, modems coming soon
By Mikael Ricknäs - IT World
08/19/2010 Verizon: Screw Mobile Net Neutrality, We Wanna Sell Video
By Erik Sherman - BNET
08/18/2010 India turns up the heat on BlackBerry ban
By Marguerite Reardon - ZDNet
08/18/2010 Samsung expected to unveil Android tablet next month
By Lynnette Luna - FierceMobileIT
08/17/2010 RIM's BlackBerry Torch opening sales so-so; Pondering price cuts, word-of-mouth
By Larry Dignan - ZDNet
08/11/2010 Why Facebook Unfriended Google and Verizon on Net Neutrality
By Erik Sherman - BNET
08/05/2010 Reviews Are in For BlackBerry Torch: RIM is Hardly Dead or Dying
By Tricia Duryee -
Moconews.net
08/05/2010 Google, Verizon Deny Mobile Pay Tiers Plan
By Georg Szalai - Adweek
08/04/2010 News Corp. Confirms It's Trying to Sell Fox Mobile Group
Moconews.net
08/04/2010 Global Cell Phone Shipments on the Upswing
By Peter Svensson - Mobile Tech Today
08/04/2010 Mobile Music's Upbeat Forecast
By eMarketer Staff - Adweek
08/04/2010 Watch Out: Google's Android Is Narrowing The Gap With Symbian Very Quickly
By Tricia Duryee - Moconews.net
08/03/2010 RIM's Latest Is Not Good Enough To Get Android Or iPhone Users To Defect
By Tricia Duryee -
Moconews.net
08/02/2010 AT&T, Verizon to Target Visa , MasterCard with Smartphones
By Peter Eichenbaum and Margaret Collins - Bloomberg.com
Aug 2010 Devouring Mobile Content: The Feast Continues
By Frances Mary Krug - searchmarketingstandard.com
Aug 2010 Africa, Mideast behind cellphone bonanza
UPI
07/29/2010 Top 25 Android apps: The best of the best.
By Jason Hiner - ZDNet
Mar 2010 Mobile Marketing Maven: An Interview With Cindy Krum (Part 1 of 3)
By Frances Mary Krug - searchmarketingstandard.com
BOOKS
Mobile Marketing: Finding Your Customers No Matter Where
by Cindy Krum
Winning Across Global Markets:
How Nokia Creates Strategic Advantage in a Fast-Changing World
by Dan Steinbock
The Mobile Revolution
by Dan Steinbock
Personal, Portable, Pedestrian - Mobile Phones in Japanese Life
by Mizuko Ito (Editor), Daisuke Okabe (Editor), Misa Matsuda (Editor), Daisuke Okabe (Editor), Misa Matsuda (Editor)
Cell Phone Culture: Mobile Technology in Everyday Life
by Gerard Goggin
Thumb Culture: The Meaning of Mobile Phones for Society
by Peter Glotz (Editor), Stefan Bertsch (Editor)
Constant Touch: A Global History of the Mobile Phone
by Jon Agar
Cellphone: The Story of the World's Most Mobile Medium
by Paul Levinson
The Mobile Connection: The Cell Phone's Impact on Society
by Rich Ling
Wireless Foresight: Scenarios of the Mobile World in 2015
by Bo Karlson, Aurelian Bria, Jonas Lind, Peter Lönnqvist, Cristian Norlin
Magic in the Air: Mobile Communication and the Transformation of Social Life
by James Katz
Mobile Marketing: Achieving Competitive Advantage through Wireless Technology
by Alex Michael, Ben Salter
Work Goes Mobile: Nokia's Lessons from the Leading Edge
by Nokia, Vishy Gopalakrishnan, Antti Korhonen, Michael Lattanz
Hacking Mobile Phones
by Ankit Fadia
Unwired Business: Cases in Mobile Business
by Stuart J. Barnes, Eusebio Scornavacca
Mobile World: Past, Present and Future
by Amparo Lasen, Lynne Hamill (Editor)
Heidegger, Habermas and the Mobile Phone (Postmodern Encounters)
by George Myerson
Branding Unbound: The Future of Advertising, Sales,
and the Brand Experience in the Wireless Age
by Rick Mathieson
Entering Emerging Markets: Motorola's Blueprint for Going Global
by Guenter Schoenborn
Mobile Usability: How Nokia Changed the Face of the Mobile Phone
by Christian Lindholm, Turkka Keinonen, Turkka Keinonen, Harri Kiljander, Harri Kiljander
