Resources
Studies
Track the Yack
The Track the Yack voice of customer (VOC) study, part of the CMO Council's Reinvent Mobile campaign, gathers nearly 10,000 distinct sentiments based on some 4,000 online conversations between mobile PC users to analyze the preferences of today's diverse digital user base worldwide. Analysis of the consumer-generated conversations examines user perceptions, preferences, satisfaction levels and experiences surrounding leading mobile models and brands. Download study findings »
Reports
Targeting with Texting
According to professionals across a wide range of industries, text messaging has blossomed into a critical mechanism for enterprises and organizations as a means of instant, effective and affordable alerts. Text messaging, the practice of sending short messages to mobile devices, is enabling enterprises and governments to instantly send urgent alerts and notifications to support customer service, marketing, emergency management, and internal communication. And most companies expect to increase their usage of Short Message Service (SMS) in the coming year due to the immediacy, reach, mobility, and affordability that the medium offers. Download report »
Remote Revolution
As the world's mobile and remote workforce expands rapidly, to an anticipated 878 million by the end of this decade, companies are increasingly grappling with tough questions about how to best support, secure and empower their workers. Employee expectations are rising for ubiquitous real-time access to messaging and data, and 24/7 support for the devices and applications that can help deliver it. Each new mobile worker represents not an incremental impact on security and support requirements, but a multiplier effect, since the average worker uses multiple devices, each carrying multiple new applications accessing the corporate network. The demands of IT support and security for mobile workers is on a growth curve that threatens to rapidly overwhelm businesses, becoming a serious business performance issue for companies of all sizes. Download report »
The Global Mobile Mindset
The Global Mobile Mindset Audit is the most comprehensive research effort ever undertaken to understand the needs, intentions and issues surrounding the purchase and use of mobile technology and services worldwide. Conducted by the CMO Council's Forum to Advance the Mobile Experience (FAME) and powered by Global Market Insite, Inc. (GMI), the audit surveyed nearly 15,000 consumers in 37 countries. Download report »
Books
The Mobile Revolution
by Dan Steinbock
Personal, Portable, Pedestrian - Mobile Phones in Japanese Life
by Mizuko Ito (Editor), Daisuke Okabe (Editor), Misa Matsuda (Editor), Daisuke Okabe (Editor), Misa Matsuda (Editor)
Cell Phone Culture: Mobile Technology in Everyday Life
by Gerard Goggin
Thumb Culture: The Meaning of Mobile Phones for Society
by Peter Glotz (Editor), Stefan Bertsch (Editor)
Constant Touch: A Global History of the Mobile Phone
by Jon Agar
Cellphone: The Story of the World's Most Mobile Medium
by Paul Levinson
The Mobile Connection: The Cell Phone's Impact on Society
by Rich Ling
Wireless Foresight: Scenarios of the Mobile World in 2015
by Bo Karlson, Aurelian Bria, Jonas Lind, Peter Lönnqvist, Cristian Norlin
Magic in the Air: Mobile Communication and the Transformation of Social Life
by James Katz
Mobile Marketing: Achieving Competitive Advantage through Wireless Technology
by Alex Michael, Ben Salter
Work Goes Mobile: Nokia's Lessons from the Leading Edge
by Nokia, Vishy Gopalakrishnan, Antti Korhonen, Michael Lattanz
Hacking Mobile Phones
by Ankit Fadia
Unwired Business: Cases in Mobile Business
by Stuart J. Barnes, Eusebio Scornavacca
Mobile World: Past, Present and Future
by Amparo Lasen, Lynne Hamill (Editor)
Heidegger, Habermas and the Mobile Phone (Postmodern Encounters)
by George Myerson
Branding Unbound: The Future of Advertising, Sales,
and the Brand Experience in the Wireless Age
by Rick Mathieson
Entering Emerging Markets: Motorola's Blueprint for Going Global
by Guenter Schoenborn
Mobile Usability: How Nokia Changed the Face of the Mobile Phone
by Christian Lindholm, Turkka Keinonen, Turkka Keinonen, Harri Kiljander, Harri Kiljander
